How Lisa uses your information.
Version 2026-10-03. Plain words, and true of Lisa as it runs today.
1. Who we are
Lisa is made and run by Whitfield Hanson Accountancy Ltd (company no. 16778779, registered in England & Wales; registered office Meadow View, Thorpe in Balne, Doncaster DN6 0DY). We are the data controller for the information described here, except where section 3 says we act for a business. We are registered with the Information Commissioner's Office, registration ZC208178. Questions, or anything you want us to do with your information: henry@getlisa.co.uk, or ask Lisa in the app.
This notice covers four groups of people: people who use the Lisa app for their business (section 2), the customers Lisa texts on a business's behalf (section 3), people who visit this website or sign up for the pilot (section 4), and people who used Lisa for a 2025-26 tax return (section 6).
2. If you use the Lisa app for your business
What we hold
- Your mobile number (you sign in with a code we text to it), your name, your business's name, trade and address, and your VAT number if you have one.
- The bank details you want printed on your invoices, so customers can pay you.
- Dates you ask Lisa to remind you of (an insurance renewal, an MOT), deleted when you delete your account.
- How you work: your rates, hours, the areas you cover and your Lisa number.
- What you send Lisa (messages, photos, receipts, bank statements and other files) and what she sends you, so there is a record of what was said and agreed.
- Your books: the jobs, invoices, payments and costs Lisa records, and the connection to Xero, FreeAgent or QuickBooks if you make one (the connection details are encrypted).
- If you send your books to your accountant, a private link to them that works for 30 days. Anyone with the link can open the pack (your summary, invoices and records, which name your customers), so send it only to your accountant. We note when it is first opened.
- A notification token for your phone, if you allow notifications.
Why, and our lawful basis
To provide the service you've signed up to: answering and booking for your business, invoicing, keeping your books and working out your tax pot. That is processing necessary for our contract with you. Some records must be kept because tax law requires it, which is a legal obligation (section 7). And we have a legitimate interest in keeping Lisa secure, finding out what has gone wrong when it does, and making her better, using your information for nothing else.
How the AI fits in
Lisa uses artificial intelligence (a language model, Claude, provided by Anthropic) to read what you and your customers write and send, and to write her replies. The sums are done by Lisa's own code, not by the AI. Before the messages you type reach the AI, Lisa's code removes National Insurance numbers, tax references (UTRs), bank account and card numbers and phone numbers. Photos and files you send (a receipt, a bank statement) are read as they are, because reading them is the point. Anthropic processes all of this under contract to us and does not use it to train its models.
3. If you're the customer of a business that uses Lisa
If you called or texted a business that uses Lisa, booked it through its online booking page, or it did a job for you, she may text you on its behalf, as "Lisa from" that business: about a quote, your booking, a reminder the day before, a text when they're on their way, your invoice, and a reminder if the invoice is overdue. If the business has switched it on, she may also text you once, after you've paid, asking for a review; reply STOP and she won't text you again. She always says she is its assistant. If you text outside the business's working hours, she may tell you they're off and when they'll get back to you, and that replying URGENT passes your message on as urgent straight away. The business can also reply to your texts itself from the same number, signed with its own name. You may also be sent a private link to your own page with that business: your bookings, the quotes and invoices it has sent you and what you've paid, and nothing else. Anyone with the link can open it, so keep it as you would the invoices themselves; the business can replace it, and it stops working if the business leaves Lisa. Lisa may use one number for several businesses; each text says which business it's from, and your reply goes only to that business. If more than one of them has texted you, she asks you which one you mean before passing your reply on.
- We hold what's needed to book and invoice your job: your name, phone number, email and address if you give them, your postcode, what the job is, the texts between you and Lisa, the booking and any invoice.
- Photos you send the business through the link Lisa texts you (a photo of the job) are kept privately with that job, never at a public link, and Lisa removes the location your phone stores inside a photo before keeping it. They're deleted with your other details as section 7 says. Only that business sees them. Photos you text are kept by our text provider (Twilio); we don't copy those to our own storage.
- Your texts are read by the AI described in section 2 so Lisa can understand them; they are sent to it as you wrote them.
For this information the business is the data controller and we process it for them, on their instructions and under a written contract (our terms, section 8). We don't use it for anything of our own and never market to you. Text STOP and Lisa won't text you again for that business (on a number she uses for several businesses, for any of them). To see, correct or delete what's held about you, ask the business, or email us and we'll pass it on and help.
4. If you visit this website or sign up for the pilot
This website sets no cookies, runs no analytics and loads nothing from anyone else: even the font comes from our own server. Our hosting provider keeps the usual short-lived server logs (such as the IP address a request came from) to keep the site running and secure.
If you fill in the pilot form we hold your name, trade and mobile number, which page you signed up on, and the tags on the link you followed (such as which ad). We use them only to contact you about the pilot: a message and an email go to our two directors so we can send you the app and help if you get stuck. Our lawful basis is that you've asked us to (steps before a contract) and our legitimate interest in running the pilot. A sign-up is deleted 12 months after it was made; if you become a user, what we need moves into your account.
5. Who else sees it
Our two directors. And the companies that run parts of Lisa for us, who act under contract and can't use your information for themselves:
- Anthropic: the AI (United States).
- Twilio: text messages, phone calls to your Lisa number, sign-in codes, and WhatsApp (United States). If you get a Lisa number of your own, Twilio also holds your business's name and address, which UK numbering rules require every number to carry. Meta carries WhatsApp messages, which we use for the tax-return service and our own alerts.
- Supabase: our database and file storage (Ireland, EU).
- postcodes.io and OpenRouteService: measuring your business mileage. Your business's postcode and your finished jobs' postcodes go to postcodes.io (an open-source postcode lookup) to be placed on the map, and those map points, with no names or addresses, go to OpenRouteService (Germany, EU) to measure the miles by road.
- Render: our servers (Frankfurt, EU).
- Expo, and Apple or Google: the notifications on your phone, if you allow them. A notification can include a customer's name and postcode (United States).
- Groq: turning voice notes into text, where you send one (United States).
- SendGrid: receiving email you forward to your Lisa email address. Anything that isn't business paperwork is deleted on arrival (United States).
- Google: the email account our internal alerts are sent from, including pilot sign-ups (United States).
- RevenueCat: keeps the record of your Lisa subscription from Apple (whether it's in its free month, paid up or cancelled), under an anonymous ID (United States). Apple takes the payment; neither we nor RevenueCat see your card.
- Stripe: card payments, for the £99 tax return and for invoices from businesses that take cards through Lisa. Card details go to Stripe and never reach us. A business that takes cards has its own Stripe account, and its customers pay it directly.
- Your accounting software, only if you connect it: Xero, FreeAgent or Intuit (QuickBooks). When Lisa sends an invoice it goes into your books with the customer's name, phone and address.
- HMRC, only when you have approved a submission, and only when you press the send button yourself.
Where information goes to the United States, it is protected by the UK's approved safeguards for international transfers. We never sell information, and never use one business's or customer's information to market to anyone else. The law sometimes requires us to make reports, for example to prevent fraud or money laundering, without telling you.
6. If you used Lisa for a 2025-26 tax return
For the £99 tax return we also hold your tax details (UTR, National Insurance number, your HMRC obligations and what goes on your return; the UTR and NI number are encrypted), your bank statements and the transactions in them, and the identity documents (photo ID and proof of address) the Money Laundering Regulations require us to check and keep. A person at Whitfield Hanson, not software, checks every tax return before it is filed, and you approve your own return in writing before it goes anywhere. Your engagement letter is at /engagement-terms.
7. How long we keep it
- Your business records (invoices, books, receipts, bank statements and the messages that support them): five years after the 31 January filing deadline for the tax year they belong to (a 2025-26 record until 31 January 2032). That is the law for anyone running a business, including letting property, so if you leave Lisa we keep the records you'd need for an HMRC enquiry; everything else about you is deleted on request. You can download your books at any time; leaving Lisa never means losing them.
- Your customers' details, the notes and photos you keep on their jobs, and the texts Lisa exchanged with them: deleted 90 days after your business leaves Lisa. The invoices stay as part of your business records above.
- Pilot sign-ups: 12 months.
- Identity documents (tax-return clients): five years after our work together ends, then deleted.
8. Your rights
You can ask for a copy of your information, ask us to correct it, ask us to delete it where the law doesn't require us to keep it, ask us to limit what we do with it, have it in a form you can take elsewhere, and object to the legitimate-interest uses above. Email henry@getlisa.co.uk or ask Lisa; we answer within a month. If you're unhappy with how we've handled your information you can complain to the Information Commissioner's Office (ico.org.uk).
9. Decisions
No decision with a legal or similarly significant effect on you is made by software alone. Lisa suggests and drafts; the business decides, and approves bookings and new kinds of message before they go.
10. Keeping it safe
The website, the app and our servers only talk to each other over encrypted connections. Connection details for your accounting software and HMRC, and tax references, are encrypted where they're stored, and only our two directors can see client information. Text messages to and from your customers are ordinary SMS, like any text. If you add your diary to your phone's calendar, your calendar app (Apple, Google or Microsoft) fetches your jobs, with your customers' names, mobiles and addresses, from a private link only you have; you can replace that link in the app at any time, and the old one stops working. Photos you add to a job are kept privately, never at a public link, and Lisa removes the location your phone stores inside a photo before keeping it. If you think you've found a security problem with Lisa, email henry@getlisa.co.uk with SECURITY in the subject: reports are read the same day.
11. Changes
When Lisa changes what she collects or who she shares it with, this page changes with her, and the version at the top changes. If a change matters to how we use your information, we'll tell you in the app first.